![]() Automotive giant Ford Motor has also placed significant bets on an electrified future with its 2020 introduction of the all-electric F150 truck. Other manufacturers jockeying for position in the growing EV market include Nikola, Rivian, Arrival, Tesla and Bollinger. With a defined focus on the commercial fleet market, Lordstown is one of a host of emerging OEMs producing electric light-duty trucks. announced it has received more than 100,000 non-binding production reservations from commercial fleets for its Endurance all-electric pickup truck, with an average order size of nearly 600 vehicles per fleet. All that’s to say, you’ll need a lot of endurance to hold out for an Endurance.Lordstown Motors Corp. For private individuals, your best hope may be waiting for Lordstown trucks to hit the used vehicle market many years from now. ![]() If the Endurance makes it to production, contractors and other business owners may be able to get their hands on one, although Lordstown will likely prioritize large fleet orders. The company has also lowered its first full-year production goal from 32,000 units to a mere 3,000, with only 500 trucks expected to come off the line in 2022. ![]() The number and nature of reservations for the Endurance is murky and even led to the resignation of the first CEO, Steve Burns. And assuming Lordstown can come up with the money and acquire the regulatory approvals it needs to build the vehicle-both unknowns at this point-it’s unclear how much demand exists for the electric truck. The company is refunding deposits to individuals as it focuses on the commercial market. When Will I Be Able to Buy a Lordstown Endurance? Whether the company can stick to that price when it couldn’t meet its deadline-or raise enough capital to build the truck without selling its assembly plant-we don’t know. Anyone interested was able to put down a $100 refundable deposit to save their place in line. Lordstown unveiled the Endurance in June, 2020, advertising a pre-incentive price of $52,500 and a delivery estimate of mid-year, 2021. Lordstown Motors How Much Will a Lordstown Cost? Lordstown claims this design, with few moving parts, will make maintenance a breeze and, in turn, keep the cost of ownership down. What makes the Endurance special is its powertrain: A hub motor in each of the wheels supplies four-wheel drive. Initially, the full-size pickup will come in crew-cab form with a 5.5-foot bed and boast a tow rating of up to 7,500 pounds. If it can weather the storm, Lordstown hopes to start production on its long-awaited, 250-mile, 600-hp Endurance electric truck late this year. The recent Foxconn deal restored some investor confidence, but Lordstown has a long way to go to become a viable automaker. Several company leaders and GM have sold off some (or all) of their shares, which isn’t a great look. A prototype fire and undisclosed production hurdles have caused many to question when, if ever, the Endurance will be ready for prime time. Its foray into the stock market under the ticker symbol RIDE-enabled by a merger with special-purpose acquisition company DiamondPeak Holdings-hasn’t gone to plan, either. ![]() Now-three years, one pandemic, and several executives later-the aspiring automaker has yet to produce a single truck and had to sell its factory to contract manufacturer Foxconn to stay afloat. Founded in 2019, Lordstown Motors looked promising, quickly purchasing GM’s Lordstown, Ohio, plant with the intention of building the world’s first-to-market, commercial, electric pickup, the Endurance.
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